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CONSULTANCY

Media

Our media consultants have a raft of experience across a wide range of platforms, including broadcast reporting, television presenting and journalistic experience. 

The media can play a vital role for your business, whether

  • delivering positive information as part of a planned communications programme or
  • trying to source information for their own purposes – i.e. where reporting information may be in the interest of the general public. For example, in a crisis or emergency situation that involves your business, your management or your staff.

ABRRAS can provide you with assistance to prepare a formal communications plan – whether to an external audience, or to internal stakeholders – ensuring that you get the best possible outcomes from available media.

Equally so, our consultants can help you to prepare a media plan, to assist your personnel during a crisis or emergency situation. It’s vital to think of the possible media interest before such an event, so personnel feel confident if they find themselves at the other end of the phone, or face to face, with a media representative. This helps your company maintain control over what information is released into the public arena.

What would you say in a crisis?”

For many people, especially receptionists and general office staff, facing persistent contact from media representatives can be quite daunting and even upsetting if they have accidently responded in a way they weren’t meant to. Having formal media plans in place helps people know what is expected of them in advance, and their responsibilities to your company as an employee.

Our media consultants can review existing media plans, to ensure they are robust, or prepare new plans. With their high level of media experience, they can also advise on training your staff if required.