The media play an important role in disseminating information about your company, whether you want to
The explosion of news websites, forums and social media provides unprecedented access to breaking stories and incidents, products and services. Just think who has access to all this information….
Whether your message is positive or negative, It is imperative that the right information is put into the public domain in a timely fashion and that your company remains in control.
ABRRAS offers two types of Media Training.
Aimed at people who have had little or no experience in dealing with the media, and covers the basic essentials. This could also be a refresher-type session for anyone who feels they need to brush up on general understanding.
Our Media Awareness course gives delegates a real understanding of:
This is more about ensuring employees and/or spokespeople have the right skills to interact with the media, whether for a planned press conference or in a crisis/emergency situation, and involves actual filming and playback during practice interviews.
Step by step, we take delegates through the key media management areas, via a comprehensive training programme.
All media training is tailored to our clients, with a pre-training meeting between the instructor and with the client’s relevant communications person. This ensures the training delivery and outcomes are as relevant and as valuable as possible.